Like the transport or the medical sector, catering is also committed to digitalizing its internal and/or external communications for reasons quite similar to the first two sectors.
There are a lot of reasons for taking the digital signage path, including the profitability this new system offers, improving your brand image, introducing new features into communications, or improving the standard display modes already present in restaurants.
For restaurant chains (bistros, restaurants, fast food outlets, bakeries, etc.) where attendance is high at certain times of the day, profitability depends on optimizing the time that customers spend on the premises.
Screens can be deployed to inform customers about upcoming or ongoing products (dishes) or promotions, but can also be used for internal communication (this use of digital signage depends on the business brand). In fact, traditional display modes and even blackboards are quickly overwhelmed in terms of updating. On-screen displays stay clearer and more professional-looking, which clearly shows that companies in all sectors are well on the way to switching to digital.
Information is updated in a few clicks and at all levels (product availability, annual specials, events, new products, etc.). No need to be an advertising geek or spend all your time doing it; content management software (CMS) has been simplified so that everyone (authorized to do so) can manage their company’s multimedia content in total freedom. Some CMS systems let you connect to external databases (Excel, stock management, scheduling software, etc.) or to show customers content other than menus, such as promotional videos, advertising, etc.
Let’s not forget that 75% of people are more receptive to digital signage and 64% have a better waiting experience thanks to digital signage. So, restaurant chains can take advantage of this customer care system to inform, and even increase, their clientele. This shift in customer communications style in the catering sectors, both fast food and traditional, should not be overlooked.